About Us

The Founder’s Beginnings

Probably many of us parents remember those brick printed cardboard rectangular blocks. I used to love using them to build walls, stack them for towers, roads for toy cars, and use them to build small forts around our heat vent (it was nice and toasty inside the block wall on those cold winter mornings). For many families with young kids this was a staple in the household.

As I grew older those toys, creative play, and adventures shifted to video games, sports, and homework, but those early toys, creative play, and child like heart stuck with me engrained in my DNA. Fast forward to when my wife and I lived in a two bedroom apartment with two young kids, I started to think about what toys I had as a kid that would be fun for our kids (and helpful to us parents!). Those brick wall cardboard blocks came to mind and inspired a new twist on building blocks. Instead of using designs printed on cardboard what if we changed it something more akin to plush toy. The wheels started turning and…

Plush Blocks Beginnings

The idea for Plush Blocks was born! What if there was a soft block that was stackable and could do all the things of a traditional cardboard building block, but add in the benefit of being plush and fun to jump on and crash into without getting hurt or deforming the blocks? It was a simple idea, but at the time there was no other product on the market for such a block. We got to work on homemade samples that our kids could use right away using mattress foam and fabric from a local craft store.

We cut and glued on the fabric and drew designs on them with fabric pens. It was rudimentary, but it served as a proof of concept. More importantly, our kids started playing with them as intended, not to mention some of my thirty year old friends thought they were so cool they played with them (child like heart birds of feather stick together). From there we experimented with various designs and functionality such as having printed brick wall designs on the fabric, or hewn out castle stone lines on our grey blocks. We experimented with adding magnets to hold the blocks together. In the end we went with our gut which was a simple, modern, and clean building blocks with solid color combos we put into color packs.

While the end product looks simple, a lot of labor and love goes into each block. Each one has a cover that is expertly hand sewn using premium polyester fleece fabric (think soft and minky!). Inside is quality polyurethane open cell foam which is rigorously tested to meet all CPSIA compliance. While it took three years of tweaking and sampling various designs, concepts, and materials, we’re so proud and happy to have finally launched Plush Blocks and made it available to parents, caretakers, teachers, and all who love creative and traditional playtime.

Plush Blocks Today and the Future

As a new company we’ve had just a few drops of limited inventory, but are steadily ramping up supply as we get the word out and demand increases. We are a new small business founded by a family with young children, and our plans are to keep testing new pack colors, making tweaks as needed to improve our product, and continue getting the word out that Plush Blocks is the new kid on the block for fun, creative, safe, indoor play. Happy building!